Fresha offers online booking, payment processing, and a consumer marketplace where customers can discover your business. For independent professionals building a client base, those services can be valuable.
But if you already have an established client list and attract most of your customers through referrals, social media, or repeat business, you may not need every service that comes with a marketplace-based booking platform.
The question is whether those services are still worth the cost to your business.
Fresha moved from its free subscription model to paid plans in November 2025. Its pricing now includes a monthly subscription for independent professionals or per-bookable-team-member charges for businesses with staff.
Fresha also charges a one-time commission on qualifying new clients acquired through its marketplace. Bookings made through your own direct booking link are treated differently from marketplace-acquired bookings.
Additional costs may include payment processing, messaging, and optional business services.
For current subscription prices, marketplace commission terms, and additional fees, see Fresha's official pricing page.
Subscription and additional fees. Fresha's move to paid subscriptions changed the cost of using the platform for businesses that originally joined under its free plan. Depending on your business size and the services you use, staff fees, payment processing, marketplace commissions, and optional services can increase your total monthly cost.
Marketplace commissions. Fresha's marketplace can introduce your business to new customers, but qualifying first-time bookings carry a commission. If you already attract most of your own clients, consider whether marketplace discovery provides enough additional business to justify the expense.
Marketplace visibility. Your business appears alongside competing providers in Fresha's consumer marketplace. Customers can compare availability, prices, reviews, and services. While this can help new customers discover you, your existing customers can also discover other businesses.
Customer relationships and data. Fresha maintains the consumer-facing booking experience, including customer accounts and marketplace communications. Before switching, confirm which client records and appointment history you can export, and how you will communicate with customers outside the platform.
No marketplace commissions. Book Visit Now does not operate a consumer marketplace or charge you for acquiring, booking, or retaining clients. You manage your own appointments and customer relationships.
Appointment notifications without additional subscription fees. Book Visit Now includes an Appointment Notification Center that makes it easy to review upcoming appointments and send notifications to your clients using your Apple device's built-in messaging and/or email capabilities.
Notifications are sent manually rather than automatically, through text or email, so you control when you contact your clients. There are no additional Book Visit Now messaging subscriptions or message credits to purchase. Your mobile carrier's standard messaging rates may still apply.
No customer accounts required. Your clients do not need to download an app, create an account, or register with a booking marketplace to have an appointment with you. You manage their appointments directly and communicate with them through your usual channels.
No competing businesses in your booking workflow. Book Visit Now does not operate a consumer directory or marketplace. Your clients are not presented with competing salons through a Book Visit Now booking interface.
Your client information stays accessible. Book Visit Now integrates with Apple Contacts, allowing you to use your existing contacts rather than maintaining an entirely separate client directory. Your Book Visit Now client records and appointment history remain accessible on the free plan, even if you discontinue your Pro subscription.
One subscription, all included features. Book Visit Now includes appointment scheduling, multiple providers, client management, treatment notes, client photos, service and product management, invoicing, business reporting, and appointment notifications without separate feature subscriptions.
Free for up to ten active clients. The free plan includes every feature, with no time limit. Pro removes the active-client limit for $24.99 a month.
Book Visit Now does not replace every service Fresha provides.
No online self-booking. Your clients cannot independently book appointments through a website or consumer app. You create and manage appointments yourself.
No automated appointment reminders. Book Visit Now includes an Appointment Notification Center for manually sending appointment notifications to clients, but it does not automatically send reminders at scheduled intervals.
No integrated payment processing or deposits. You will need a separate payment provider to accept card payments, collect deposits, or charge no-show fees.
No Android or browser-based access. Book Visit Now is designed for iPhone, iPad, and Mac.
No separate staff logins. You can manage multiple providers and their appointments, but staff members do not receive individual accounts with separate permissions.
No marketplace discovery. Book Visit Now will not introduce your business to new customers. If Fresha's marketplace brings you a meaningful number of new clients, consider how you would replace that source of business before switching.
Fresha provides capabilities that Book Visit Now does not. If those services are essential to your daily operations, switching would require additional software or changes to how you manage your business.
Fresha provides self-service exports for client lists, appointment records, service menus, and business reports. Export your records before canceling your subscription and retain a separate copy for your files.
If your clients are already saved in Apple Contacts, you can use those contacts when setting up Book Visit Now. Otherwise, import your Fresha client information into Apple Contacts before getting started.
Keep in mind that importing contacts does not automatically transfer your complete Fresha appointment history, treatment records, sales data, or other business information into Book Visit Now.
Tell your regular clients how to book with you going forward. Clients who previously used Fresha's online booking system will need to know that they should now contact you directly to schedule appointments.
Book Visit Now's Appointment Notification Center makes it easy to communicate with clients about upcoming appointments without purchasing an additional messaging subscription.
Coming soon to the App Store · Free for up to 10 active clients · $24.99/month for unlimited clients